This masterclass explores the principles of Entrepreneurial Design Thinking and its applications. You will understand how leading organizations such as Airbnb, Google and Oral B use this technique to create value. You’ll also gain hands-on experience through practical exercises. You will apply some of the components yourself immediately in a few exercises.

 

After this master class, you will have gained experience in holding empathetic conversations and various brainstorming techniques. You will have clarity in which cases to apply Entrepreneurial Design Thinking and how to solve complex issues with real value for the end user.