An introduction to Design Thinking: How to innovate for value driven change – by Snijboon

Do you really know your user? Does your organization make decisions based on user insights or stakeholder opinions? Do you find yourself sitting in meetings, going around in circles and spending too much time aligning stakeholders, users and project manager? Applying design thinking to drive innovation is ideal for challenges that:

1. Have uncertainties about user pains and their adoption behaviors
2. Are stuck and need a fresh start
3. Are complex and high risk

Design Thinking can be used to develop business strategy, organisational change, services or products. This workshop will be a combination of learning by doing and theory. We will give a short introduction to Design Thinking, share inspiring cases, and together we’ll fast-forward through the Design Thinking process.

About the facilitators
Mira de Graaf en Ruud de Voys (partners at Snijboon) will facilitate the workshop. Mira is an experienced social designer with a background in co-creation, design research and facilitating design (thinking) processes. Ruud is a bold creative with a background in brand design, coaching and facilitating design thinking projects.


15:00-15:10 Opening WeShareTalent and introduction keynote speakers
15:10-15:30  Introduction in Design Thinking
15:50-16:00 How Design Thinking helps organisations to innovate
16:00-17:00 Fast Forward: start applying the principles today 
17:15-17:00 Pitching results & closing
17:30-18:00 Q&A 

Questions? Send a message to

About Snijboon
Snijboon is a young and curious design thinking agency, focused on design thinking projects with a social challenge. Snijboon helped to elicit user needs and drive innovation for a multitude of organisations like: De Belastingdienst (Dutch tax authority), Netherlands Aircraft Company, the Dutch Ministry of Social Affairs and Employment, and several Dutch municipalities. Snijboon works from their brand new office in the center of the Netherlands; Utrecht.